First blood!


Wow. I mean, I realise the whole point of putting something in the app store is to get it into other people’s hands, but wow. After finally getting the contracts sorted out (still a GST issue, but that’s a simple thing), LiveTrax Pro went live.

To be perfectly honest, I didn’t think (and really, I still don’t think) that there’s any kind of huge market for LiveTrax Pro. The “back-of-a-napkin” math went something like this. X million iPads sold (let’s say 10 – I know it’s more, but humour me…). Number of performers who own iPads would be X percent of that (let’s say 5% – 500k…). X percent of those would consider using their iPad live (let’s say 5% again – 25k…). Standard conversion rates for app sales are somewhere around 1%, so that leaves 250 people who may buy my app. But that’s not why I wrote it.

It’s a niche app I designed to fill a need I personally had. It’s very focused in its design, and function has been put before form. All that aside, it has been bought buy a few awesome individuals. Perhaps surprisingly (or not, considering everything), a lot of the sales have come from non-English speaking countries.

When I set out to scratch this itch, one of the considerations of the design of the UI was that I wanted it to be simple and clear for everyone, not just the English speakers out there. Now, I only really speak one language. I know some colourful words in a smattering of others, and I learned how to say “Thank you”, “Passenger”, and “Seat” in when I went to Sabah (Borneo).

The easiest way to achieve that was through the use of symbology. I have worked hard on the design to remove any text from the UI. The buttons all use well known symbology that follows what you’d find on a tape transport control, and they all behave in a natural and expected way. The only notable exceptions being the set timer reset button, and the repurposing of the skip-to-end symbol as the symbol for the autoskip functionality.

I’m proud of the app as it stands, but I’ve still got more ideas for it and I’m going to keep improving it as much as I possibly can. To that end, I’m working on fixing the product website to help explain how the app works (it’s pretty simple, really), and I’m setting up some forums on the company website so that I can hopefully start a dialog with the people using the application. I want to provide simply awesome support because I’m grateful that someone has decided my app was worth their money and time. Stay tuned.

So, to those people; thanks. :)